Win or Defeat

Zameer Rizvi is no stranger to being in the spotlight. Popularly known as Zameer, this talented South Asian-Canadian musician has worked his way towards attaining mainstream acceptance on the basis of his talent and global appeal. I recall watching him on Much Music to promote a benefit concert called Sing for South Asia, which was aimed at creating awareness about the earthquake-stricken region of Kashmir. And it is his association with worthy causes that drew my attention to this talented artist, apart from the fact that he plays the guitar with ease.

Apart from being profiled on leading media channels, Zameer has performed alongside artists like John Mayer which adds to his credibility as a musician. Adding to his list of achievements is his being chosen as a showcasing artist for Rogers Music Store Canadian Music Week 2008, competing against 1300 applicants! He won the competition held by Canadian Music Week and OurStage.com which gave him a unique opportunity to showcase at this year's event.

He is now working with five-time award winning producer Steve Thompson who signed him up in 2007. His debut single Win or Defeat is being shot by Marc Andre Debrune and features gold medalist Paralympic Sledge Hockey Player Bradley Bowden.

Talking about his new single, Zameer says, "The goal of my video is to help drive home the message that everyone who works hard to pursue a dream is a star. At the end of it all, it doesn't matter whether society deems you successful or  not. It's all up to you."

Proceeds from the sales of his single will go to the Canadian Paralympic Athletes group, a cause he believes in. He says, "This song is especially dedicated to people that don't receive due recognition for following their dreams. We need to change our ideas of success. I don't understand why the Paralympic Games do not receive as much recognition and support as the Olympic Games, even though the athletes work just as hrd and have the same ambitions."

The single Win or Defeat will be available through all digital retailers as well as music stores like HMV and Chapters. You can also listen to it on his website, www.zameermusic.com.