We’ve all been there. Store to store, searching for that unique, one-of-a-kind outfit we saw in the latest magazine. You DFF’s know what I’m talking about. As the time gets closer to that special engagement or wedding we’ve been looking forward to, we begin to stress about finding an outfit that will sparkle in the highlight reel. Well ladies, search no more, Zari & Zevar have come to the rescue.
In the olden days of India – the ones our bibi’s fondly tell tales about when all we asked was if they liked their new sweater vest for Christmas – Zari meant hand-made and gold stitched clothing done for royalty. Zevar in hindi or urdu means gold jewelery. Put the two together and you have a store carrying clothing fit for royalty – in other words, fit for fashionistas.
With the first store opening in the Middle East in the early 90’s and then expanding to three stores in Dubai and two in Abu Dabi, Zari & Zevar have recently expanded to Toronto – their first location in none other than our very own Bramalea City Centre. Owned by Shweta and Dhiren Bhatia, the store guarantees every single piece to be unique and exquisite. It doesn’t get better than this. Think about it, an indian store in a mall… it just doesn’t get better than this!
Zari & Zevar is the first to place an Indian boutique in a western mall. Since opening in April 2011, the store has definitely made a name for itself. Shweta and Dhiren put a lot of passion into delivering the perfect pieces for their customers. Every outfit is handpicked by Shweta, who occasionally tweaks styles to create her own designs as well.
Their motto “light, white and bright” is carried throughout the whole store. Bright lights with white walls and floors enhance your shopping experience and makes it easier to find your dream suit or saree. “You should be able to see every individual piece in its own beauty,” says Dhiren. “We understand that our customers want to touch and feel the outfit and see it sparkle.” A lot of Indian stores have outfits crammed together in the plastic packaging. It’s also not encouraging when you can tell the aunty behind the counter is getting annoyed with you because you make her take out and open every single piece, hoping that what your looking for is buried in the walls of plastic packaging. Well DFFs, you no longer have to do that. Take as much time as you want to stare at and analyze the pieces in Zari & Zevar…actually you won’t be able to take your eyes off the way they sparkle. I sure couldn’t.
A lot of outfits are hung on hangers for customers to come in and easily look at, so you don’t have to worry about getting yelled at for reaching behind the counter to open a package because the aunty is now ignoring you. Prices are clearly labeled to help you find what you are looking for right away. Zari & Zevar carry different price ranges so there’s something for everyone. They also carry various selections of jewelry from bridal wear to Victorian jewelery and even westernized pieces.
Be sure to check out the sidewalk sale they will be having in the coming months. We’ll be sure to keep you posted. They will also be showcasing some of their pieces in Bramalea’s annual fashion show. Ladies, we’ll need front row seats for this one!